You have (a) good point(s)!

There's reasons it's wildly popular, the same way that Disney princess movies are wildly popular.

This would also explain why some of the yelling I saw about the Twilight books was about how the same girls who liked Disney princesses were now being Corrupted!!eleventyone! by Twilight. Nah, bro, they're just growing up and discovering that their fantasies are a bit different.